In order to go-to-market a company must create product offerings (Development), select market opportunities (Strategic Marketing), set prices (Pricing), communicate to the market (Product Marketing) and sell the offers (Sales). In most companies, these activities are performed without a clear understanding of the value being created for customers and, as a result, opportunities to create or capture more value in the process leak away. These value and price leaks undercut sales volume and margins and are a primary reason why companies underperform. Value Management transforms these functional activities into Value Disciplines designed to eliminate leaks and maximize value creation and capture.
- Value Management
- Data and Tools