- Value Management
- Data and Tools
The 2013 PDMA benchmarking study was just released and holds some interesting findings. The survey of nearly 1000 product managers found that only 24% of new products hit their revenue targets last year. Perhaps this data shows we are lousy forecasters. Alternatively, it could
The Medical Device market provides a great illustration of the challenges of developing products in today’s markets. Historically, the 828 medical device makers in the U.S. have generated above average growth and margins thanks to innovative products and consistently rising prices.
I was nervous that day in 2003 when I left my secure academic position to join the management team at Strategic Pricing Group — a small consultancy that pioneered the field of value-based pricing. Working at SPG was soon to become one of the most enjoyable experiences of my
The seed for the Value Imperative blog was planted on a bitterly cold day in New York City in February of 2009. The economy was in free fall with no bottom in site as I found myself giving a briefing to 50 executives on how to manage pricing through the downturn.
The day w