This Site

The site outlines a new management paradigm called Value Management that transforms strategies and the organizations that execute them. Value Management is based on the simple premise that winning in today’s markets begins with a deep understanding of customer value that informs virtually all go-to-market decisions.

Value Management is a transformative approach to strategy that touches the entire organization.  I have been working with firms for over a decade to develop this emerging paradigm and am sharing some of the fruits of that effort in this website.  I hope you find it useful.